I guide leaders through a collaborative process to clarify what makes their offer distinct—so they can communicate it clearly, align their team, and connect meaningfully with the audiences they serve.
You’re juggling a lot—internal stakeholders, big goals, shifting audiences.
You’ve got notes, ideas, maybe even research—but the message still isn’t clicking. You’re spinning, and momentum is stalling.
Most of our clients have great instincts and a big mission. But they’re stuck in the swirl. Too close to their own work. Pulled in too many directions. Lacking alignment. They want to sound like themselves, not like a buzzword salad.
We don’t hand you a script. We create space. We slow things down, surface what’s true, and co-create messaging and strategies that bring focus, energy, and alignment.
You leave with clarity, language you can stand behind, and a plan your team and audience can rally behind.
I’m Brent Schmidt—facilitator, strategist, and insight guide. For 25+ years, I’ve helped marketing leaders and program directors uncover what matters most, clarify their difference, and lead brand and message work with calm, clarity, and confidence.
I hold the space you rarely get. The space to pause, reflect, connect the dots, and move forward with a message that feels like you and works for them.
We surface your strengths, values, differentiators, and audience insights—then draft positioning directions and messaging options you can lead with.
We test your positioning and messaging directions with key audiences or stakeholders, and refine based on what resonates. You get messaging that connects with the people who matter most.
We finalize your positioning and messaging and prepare your brand story for external use, so your team can lead with clarity and consistency.
Feel clear and confident about how to communicate your brand or program’s value
Align your team around a message that’s true, simple, and actionable
Lead marketing efforts that resonate with your target audiences
Protect your reputation as a brand leader and elevate your results
Find your version of “Just Do It.”
Uncover what sets your organization apart and shape it into a clear, confident message your team and audience can rally around. This is where most clients start.
Make your message matter at every moment.
Map your customer or student journey to reflect your true value and ensure every touchpoint builds trust and inspires action.
Each pathway combines strategic depth with emotional resonance—because people don’t just buy programs. They buy belief.
Whether you’re leading a brand refresh, a new campaign, or trying to get buy-in from multiple teams, the pressure is real.
At Strategic Fuel, we help marketing and organizational leaders clarify what makes their organization different—and turn that truth into messaging and strategies that actually connect.
Because when the message finally matches the mission, people don’t just understand it—they say yes to it.
