- Start with Brand Ignition to clarify your positioning and messaging.
- Journey Ignition is available for clients ready to deepen the customer experience.
Brand Ignition
Find your version of "Just Do It."
You lead work that makes a difference. But the message doesn’t match the impact your creating.
Maybe it feels too generic. Too complicated. Or just isn’t landing with the people you want to reach.
You know what you’re doing matters, but your audience isn’t hearing it the way you want them to.
Brand Ignition helps you uncover what sets your organization or program apart—and shape it into a message that resonates. So people stop scanning and start saying, “Yes. That’s it.”
When the Message Doesn’t Match the Meaning
Sound familiar?
- You’re doing good work, but struggling to clearly explain what makes it different
- Your team isn’t aligned on how to talk about the program or brand
- You’ve got research, input, and notes—but no clear through-line
- You want messaging that’s simple, strong, and true (not just shiny)
You’re not looking for spin.
You’re looking for clarity—because clarity builds trust.
The Spark We’re After
Every great organization, brand or program has a message that feels like the truth.
Not because it’s clever. Because it’s real.
This process helps you uncover your version of “Just Do It”—a message you can own, repeat, and lead from.
The Brand Ignition Process
This is a collaborative process where I guide you and your team through our 3-step journey:
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Step 1: Discover & Define
We clarify the problem we’re solving, surface your strengths and differentiation, and explore audience insights and the transformation you create. We then shape clear positioning and messaging options.
Includes:
- Project discovery and success definition
- Audience and competitive review
- Strengths, values, and differentiation exploration
- Audience definition and transformation mapping
- Draft positioning directions
- Draft core message / headline options
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Step 2: Test & Refine (optional, depending on scope)
We test your positioning directions and messaging options with key audiences and refine based on feedback.
Includes:
- Online focus groups or interviews (optional)
- Validation of positioning and message directions
- Refinement of positioning direction + messaging
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Step 3: Align & Activate
We finalize your positioning and messaging, craft a clear brand story, and prepare tools for internal alignment and external rollout.
Includes:
- Final positioning statement
- Final core message + supporting messages
- Brand story + elevator pitch
- Internal alignment guidance
- External activation guidance
You’ll Walk Away With:
- A positioning statement and core message or tagline you can stand behind
- Language that reflects your unique value and voice
- A shared understanding of what makes you different
- Clarity you can take into marketing, leadership, or onboarding
- A foundation that feels like you
What Clients Say
Is this right for you?
You might be a fit if:
- You lead a mission-driven organization, program, or department
- You need alignment across leadership, marketing, or recruitment
- You’ve got strong values—but a muddy differentiation and message
- You’re ready to stop circling and start saying what matters
Brand Clarity Check-in
Capture where your brand stands today and where you want to focus next.
A simple self-assessment to help you reflect on your current positioning, messaging, and opportunities for clarity.
Use it to spark ideas, start conversations with your team, or get clear on where you need support.
During the call, we will review your Brand Clarity Check-In and discuss ways to get the clarity you are seeking.
Journey Ignition
Align your audience experience to build trust and drive results.
You’re already doing work that supports, educates, or transforms. But your audience isn’t moving the way you want them to. Something’s off—and you can feel it.
Maybe people drop off and jump to competitors. Maybe they’re confused. Maybe the message isn’t connecting or the content isn’t helping them take the next step.
Journey Ignition helps you understand how your audience makes decisions and seeks to address their questions and needs at each step of the journey—and align your communication and content to add value and build trust at every step.
When the Message and Content Miss the Mark
Here’s what we often hear:
- The brand promise and user experience don’t match
- Audiences hesitate—or disappear—midway through the journey
- The funnel looks fine on paper, but the conversion doesn’t follow
- You’re communicating and sharing content, but not connecting
You don’t just need sharper messaging. You need a clear understanding of your audience’s unmet needs and strategic alignment of your messaging and content across your journey.
Why Journey Alignment Matters
People don’t decide in a straight line.
They scroll, hesitate, and seek reassurance.
Journey Ignition helps you map that decision journey, identify what’s getting in the way, and ensure your message and content show up at the right moments— addressing their pressing questions or needs.
Journey Ignition: 3 Simple Steps
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Step 1: Discover the Journey
We map your audience’s real-world decision journey—what steps they take, where they struggle, and why they choose (or don’t choose) you.
Includes:
- Team kick-off to frame the project and start recruitment of participants
- Audience interviews to map steps, needs, and pain points
- Journey map development and team review
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Step 2: Clarify Opportunities
We identify the biggest opportunities to improve connection, conversion, and engagement—based on real audience insights.
Includes:
- Follow-up survey and interviews (as needed)
- Visual heat map of top unmet needs
- Summary of 3-5 priority areas to improve the journey and audience experience
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Step 3: Align & Activate
We bring your team together to align on the insights and co-create a clear action plan to improve your journey.
Includes:
- Team workshop to review findings
- Idea generation to improve key touchpoints
- Roadmap to guide next steps
You’ll Walk Away With:
- A mapped decision journey for your audience
- Clarity on where to focus for the biggest impact
- A roadmap with clear actions to improve recruitment, conversion, or engagement
- More trust. More connection. More traction.
What Clients Say
Is Journey Ignition Right for You?
You might be a fit if:
- You lead a team focused on enrollment, marketing, or outreach
- You’re seeing inconsistent results despite strong messaging and content
- You want to deeply understand and support your audience’s decision process
- You’re ready to align strategy with experience
Brand Clarity Check-in
Capture where your brand stands today and where you want to focus next.
A simple self-assessment to help you reflect on your current positioning, messaging, and opportunities for clarity.
Use it to spark ideas, start conversations with your team, or get clear on where you need support.
During the call, we will review your Brand Clarity Check-In and discuss ways to get the clarity you are seeking.