Meet the Guide Behind the Spark
I’m Brent Schmidt—facilitator, strategist, and insight guide.
Today, I focus most of my client work on Brand Ignition—helping teams uncover what sets them apart and express it with clarity and confidence.
For over 25 years, I’ve helped leaders and teams uncover what makes them different—and turn that truth into messaging, strategy, and alignment that actually sticks.
I work with education leaders, nonprofits, public agencies, and values-driven teams who want to communicate with purpose. My role is to help you answer one essential question:
"What unique value do you offer—and how do you turn that into a clear, confident message that builds connection and trust?"
That’s the heart of Brand Ignition.
And that’s where I begin with every client.
Why I Do This Work
I believe your difference already exists. You don’t need to invent it—you need to uncover it.
But when you’re deeply immersed in your work—strategically, emotionally, historically— it’s hard to find the thread that brings it all together. That’s where I come in.
I don’t write the perfect tagline. I create the space, structure, and process to help you and your team surface the message that’s already waiting to be said.
What I Bring
A calm, grounded presence
So your team can slow down, reflect, and align—without pressure.
Frameworks that bring clarity
To sort through what feels messy, connect the dots, and organize your insights.
A collaborative process
That honors your culture, your voice, and the way you lead—no branding jargon, no performative polish.
What I Believe
- Your message should feel like you. If it doesn’t, no one else will believe it either.
- You don’t need to say everything—just the right thing, clearly and consistently.
- Clarity is a leadership act. When you find your words, others find their way.
- Empowering others starts with owning your own value. That’s where connection begins.
What I Don't Do
I’m not a copywriter. I’m not a brand guru. I’m not here to pitch a formula or sell hype.
I’m a facilitator of clarity—for your message, your positioning, and your path forward.
"If you’re leading something meaningful and want your message to reflect that—I’d love to help."
Book a Free Clarity Call
Let’s Talk It Through
You don’t need a pitch. You need a thoughtful space to talk things through.
Whether you’re shaping a message, clarifying your value, or navigating change, this free Clarity Call is a calm, grounded first step.
This isn’t a sales call. It’s a conversation to help you see where you are, what’s getting in the way, and whether it makes sense to work together.
You’ll Walk Away With:
- A clearer sense of what’s really at the heart of your challenge
- A few fresh perspectives or next steps
- No pressure. No pitch. Just presence and insight.