Book a Free Clarity Call
During the call, we will review your Brand Clarity Check-In and discuss ways to get the clarity you are seeking.
When you’re inside the day-to-day of your brand or program, it’s hard to see the big picture:
- What’s working?
- What feels unclear or stuck?
- Where do you want more clarity, alignment, or impact?
This quick check-in will help you step back, reflect on your current brand positioning and messaging, and identify where to focus next.
The Check-in
1
WHO YOU SERVE
Who is your core audience? (List key groups)
- Example: Prospective students and families, internal staff, community partners
2
WHAT THEY WANT
What outcomes or aspirations are they seeking from you?
- Example: Clear guidance through the financial aid process; a sense of trust and partnership
3
WHAT’S GETTING IN THE WAY
What barriers or struggles make it harder for them to engage or choose you?
- Example: Confusing process, unclear messaging, lack of awareness, competing options
4
YOUR CORE BELIEFS
What values or beliefs drive how you serve this audience?
- Example: Education should be accessible to all; trust is built through transparency
5
WHAT MAKES YOU DIFFERENT
What sets your brand or program apart from other options?
- Example: Statewide expertise + personalized guidance; free services other organizations charge for
6
WHAT FEELS UNCLEAR OR STUCK?
Where does your positioning or messaging feel unclear, generic, or misaligned?
- Example: Our website sounds generic; internal staff aren’t aligned on our message; we can’t clearly say why families should choose us
7
DESIRED OUTCOMES
If you could improve your brand or messaging, what outcomes would matter most?
- Example: Stronger team alignment, more confident messaging, improved recruitment results
8
CURRENT MESSAGING SNAPSHOT
Tagline or Core Message (if you have one):
- Example: “Save, plan, and pay for college or training.”
How you currently describe your brand or program (in a sentence or two):
- Example: “We help students and families navigate the financial aid process and plan for their education and career paths.”
Key phrases or messages you use today:
- Example: “Trusted resource,” “Education and career planning,” “Make college more affordable”
Reflection: Does this messaging clearly express what sets you apart? Where do you see gaps or opportunities for improvement?
What's next?
You’ve just taken an important first step: stepping back to reflect on where your brand stands—and where you want to go next.
If you’re ready to turn clarity into action, most of my clients start with a Brand Ignition project—to uncover what sets them apart and build messaging they can lead with.