We are on a mission to ignite the potential of your brand.
What sets us apart from other consultants? We are part of your team…
Our clients have been very clear that we provide a different experience than what they have had with other ‘consultants’. What seems natural to us apparently is not natural for others.
We reject the ‘consultant knows best’ model.
We roll up our sleeves and run alongside our clients. We convene conversations with internal and external stakeholders. We coach to empower leaders and project teams. We problem solve, imagine possibilities and make decisions in partnership with our clients.
What sets us apart from other insight companies? We boil it down to one-page…
We are not market researchers that stop when they have delivered a 100 page PowerPoint summary. We are strategic brand guides who are highly skilled at gathering and boiling down research to the essential insights. And we strategize with the team to develop a one-page road map to focus the team and propel your brand to victory.
We have developed a flexible 5-Step process to focus and fire up your organizational or product brand.
Here’s a high-level look at our 5-Step Brand Ignition Formula™!
Specify
We focus the team.
We collaboratively define the scope of the challenge and desired outcomes.
Source
We conduct strategic conversations.
We connect with key stakeholders (internal and external) through a wide variety of qualitative techniques including round-table discussions (virtual or in-person) and one-on-one interviews. We also conduct competitive research and partner with quantitative research experts if ‘hard’ data is desired.
Synthesize
We connect the dots.
We use a variety of branding models and frameworks to make sense of what we heard, and seek to provide unique insight and perspectives. The result is a clear target audience, positioning and core message.
Strategize
We map the path forward.
We sketch out how the team will express the brand positioning throughout the buyer/customer journey.
Select
We choose priority actions.
We work collaboratively with our clients to identify what will start, stop and continue to ignite their brand.